EVENT CONCEPT

The theme of this year’s Forum is “From Vision to Success.” It refers to two key stages of every investment process: from strategic concept, through capital decisions and financing, to a measurable market outcome. This is the path every leader, investor and developer follows – from idea to delivered result.

Poland’s hotel market is entering a new cycle: the cost of capital and construction is rising, demand structure is shifting, regulations are increasing, and long-term demographic and climate trends are at work. In this environment, what matters is not vision alone, but the ability to turn it into projects with predictable cash flow, defensive parameters and genuine growth potential against the CEE context.

During this year’s HIT we focus on how capital decisions are made in Poland’s hotel market today:

  • the scenarios assumed by investors, banks and funds,
  • how new projects are financed and existing assets refinanced,
  • which formats and locations make the strongest business sense in the coming years,
  • ow cost shifts, ESG and technology influence exit strategies and valuations.

As in previous editions, we welcome private and institutional investors, hotel owners, representatives of banks and investment funds, developers and top management of the hotel sector from Poland – with practitioners from key Central & Eastern European markets taking part as a vital reference. This is a forum for those who connect vision with execution and genuinely shape the market’s future.

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The Hotelarz conferences (Hotel Investment Trends Poland & CEE and Hotel Trends Poland & CEE) are unique professional gatherings dedicated to hotel investments in Poland and Central & Eastern Europe. This is where key investors, banks and funds meet the most important representatives of the hotel industry from Poland and Europe.

Hotel Investment Trends Poland & CEE 2026 is another hybrid edition of an outstanding conference for a demanding market environment. Register, gain knowledge, exchange experience and find the best solutions for your business. The next conference will take place on Monday, 18 May 2026. Registrations are accepted until 8 May 2026.

The organiser is Hotelarz magazine.