Hotel Investment Trends Poland & CEE (HIT) is the leading forum in the region dedicated to capital decisions, project financing and the development of Poland’s hotel market in the wider CEE context. Meet the most important market participants on site at Focus Hotel Premium Warsaw or join online and watch the live HD broadcast from anywhere in the world.

EVERY YEAR HOTEL INVESTMENT TRENDS POLAND & CEE IS…

UNBELIEVABLE EVENT

stationary and on-line
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partners
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participiants
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panelists from all over Europe

OWNERS

and top management

Hotel Investment Trends Poland&CEE 2025

Summary Read more

Hotel Trends Poland&CEE 2025

Summary Read more

THE LARGEST HOTEL INVESTMENT FORUM
IN POLAND AND CEE

FROM VISION TO SUCCESS

EVENT CONCEPT

The theme of this year’s Forum is “From Vision to Success.” After several years of economic and geopolitical shocks, Poland’s hotel market is entering a new cycle: the cost of capital and construction is rising, demand structure is shifting, regulations are increasing, and long-term demographic and climate trends are becoming more visible. In this environment, the edge comes not from “vision” alone, but from the ability to translate it into bankable projects and predictable cash flow.

That is why HIT focuses on how capital decisions are made today:

  • what demand and rate scenarios investors assume for Poland against the CEE backdrop
  • how new projects are financed and existing assets refinanced
  • which formats offer the strongest return potential
  • how cost shifts, ESG and technology affect valuations and exit strategies.

The Forum brings together private and institutional investors, hotel owners, representatives of banks and investment funds, developers, and top management of hotel networks and groups from Poland, with practitioners from key CEE markets as an important reference point. This is where assumptions are tested, strategies recalibrated and the agenda for Poland’s hotel market is shaped for the years ahead.

WHY ATTEND?

  • All key players in one place – private and institutional investors, hotel owners and general managers, network boards, banks, funds, developers and leading hotel-solutions suppliers.
  • A programme grounded in real market practice – investors, operators and lenders show with numbers and case studies how decisions are truly made, where risk is located and where returns are expected in the near future.
  • The most effective platform for decision-makers and suppliers – partnerships are formed here and new business projects begin.
  • Interactive panels – ask questions live and benchmark your own project assumptions against the strategies of market leaders.
  • Actionable takeaways for your business – guidance on financing, deal structures, format selection and risk management.

JOIN US

Each year, every conference organised by the publisher of Hotelarz – the spring HIT and the autumn HT – attracts more than 400 participants, including several dozen of the largest investors on the Polish market, managing hotel assets worth several billion PLN. They set the tone for discussions on market direction – and they will be with us again this year.

Choose the format that suits you best: attend in person at Focus Hotel Premium Warsaw or online. After registration you will receive full access details enabling you to join from home or the office, without installing any additional software.

Register, confront your plans with the perspective of market leaders and join a conversation that is shaping the future of hotel investments in Poland.

HIR 2026 Logo

HOTEL INVESTMENTS OF THE YEAR 2026

We will conclude Hotel Investment Trends Poland & CEE 2026 with an evening gala, during which we will announce the winners of the “Hotel Investments of the Year 2026” competition in five categories: Design Studio, Architectural Firm, Investor of the Year, Investment of the Year, and Readers’ Choice Investment of the Year.

This is an annual awards programme recognising the most compelling hotel investments in Poland and the companies with the greatest impact on the sector’s development and image. The gala is a networking-driven evening – one of the best moments of the year for behind-the-scenes conversations among investors, operators, banks, funds and key suppliers, in a format designed to build and strengthen business relationships.
LEARN MORE HOTEL INVESTMENTS OF THE YEAR

Speakers

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VIDEO REPORT



ORGANISER



Hotelarz is the leading and most widely read hotel industry magazine in Poland. Published continuously since 1962, the monthly is the undisputed sales leader in Poland’s hospitality press segment. It also runs the most popular industry portal: www.e-hotelarz.pl

Hotelarz actively engages in and supports pro-environmental initiatives and competency-building for Polish hoteliers. It organises the largest hotel industry events in Central and Eastern Europe, and delivers specialist training through the Hotelarz Academy, which for many years has fulfilled the mission of raising knowledge and qualifications across the sector. It also initiates and hosts regional debates under the “Hotelarz Breakfasts” series, as well as Poland’s most recognised industry competitions, including: Hotel with an Idea, Hotelier of the Year, and Hotel Investment of the Year.

Visit www.e-hotelarz.pl

TESTIMONIALS

OUR PARTNERS

STRATEGIC PARTNERS

Focus Hotels

PLATINUM PARTNERS

Mextra
Zdrojowa Invest

GOLDEN PARTNERS

AllVoice
Asenso.Spa
Brown Forman
Henry Kruse Polska
Hotel Management VHM
LSI Software
Marriott International
Optihotel
Profitroom
Refindi
Sensor-Online
TR Group
Vingcard | Assa Abloy
Wyndham Hotels & Resorts

SILVER PARTNERS

Accor
Bookassist
BWH Hotels
DDB Design & Build
Essendi
Hotel Channel Film Production
IHG
Meeting 15
Newmor
Polska Grupa Tekstylna
Rodowita

PARTNERS

Pro Value
Portal Restauracja
Portal Rynek Turystyczny
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More photos HIT 2025
SAY HELLO!

Contact

Wioletta Wiater
Questions regarding participation in the conference
+48 22 333 88 10
+48 509 416 935
W.WIATER@PWS-PROMEDIA.PL

Małgorzata Grenda
Questions regarding sponsorship cooperation
+48 22 333 88 02
M.GRENDA@PWS-PROMEDIA.PL

Katarzyna Królak
Pure Concept - Press Office
+48 601 940 547
KATARZYNA.KROLAK@PURECONCEPT.PL

Host
Polskie Wydawnictwa Specjalistyczne ProMedia Sp. z o.o.
ul. Paca 37, 04-386 Warszawa, fax.:(022) 333 88 82
+48 22 333 88 00
BIURO@PWS-PROMEDIA.PL